Vampire Academy Chapter 7

SEVEN A COUPLE WEEKS PASSED AFTER that, and I soon forgot about the Anna thing as life at the Academy wrapped around me. The shock of our return had worn off a little, and we began to fall into a semi-comfortable routine. My days revolved around church, lunch with Lissa, and whatever sort of social life I could scrape together outside of that. Denied any real free time, I didn't have too hard a time staying out of the spotlight, although I did manage to steal a little attention here and there, despite my noble speech to her about ? ®coasting through the middle.' I couldn't help it. I liked flirting, I liked groups, and I liked making smartass comments in class. Her new, incognito role attracted attention simply because it was so different than before we'd left, back when she'd been so active with the royals. Most people soon let that go, accepting that the Dragomir princess was fading off the social radar and content to run with Natalie and her group. Natalie's rambling still made me want to beat my head against a wall sometimes, but she was really nice – nicer than almost any of the other royals – and I enjoyed hanging around her most of the time. And, just as Kirova had warned, I was indeed training and working out all the time. But as more time passed, my body stopped hating me. My muscles grew tougher, and my stamina increased. I still got my ass kicked in practice but not quite as badly as I used to, which was something. The biggest toll now seemed to be on my skin. Being outside in the cold so much was chapping my face, and only Lissa's constant supply of skin-care lotions kept me from aging before my time. She couldn't do much for the blisters on my hands and feet. A routine also developed with Dimitri and me. Mason had been right about him being antisocial. Dimitri didn't hang out much with the other guardians, though it was clear they all respected him. And the more I worked with him, the more I respected him too, though I didn't really understand his training methods. They didn't seem very badass. We always started by stretching in the gym, and lately he'd been sending me outside to run, braving the increasingly cold Montana autumn. Three weeks after my return to the Academy, I walked into the gym before school one day and found him sprawled on a mat, reading a Louis L'Amour book. Someone had brought in a portable CD player, and while that cheered me up at first, the song coming from it did not: â€Å"When Doves Cry† by Prince. It was embarrassing to know the title, but one of our former housemates had been obsessed with the ? ®80s. â€Å"Whoa, Dimitri,† I said, tossing my bag on the floor. â€Å"I realize this is actually a current hit in Eastern Europe right now, but do you think we could maybe listen to something that wasn't recorded before I was born?† Only his eyes flicked toward me; the rest of his posture remained the same. â€Å"What does it matter to you? I'm the one who's going to be listening to it. You'll be outside running.† I made a face as I set my foot up on one of the bars and stretched my hamstrings. All things considered, Dimitri had a good-natured tolerance for my snarkiness. So long as I didn't slack in my training, he didn't mind my running commentary. â€Å"Hey,† I asked, moving on to the next set of stretches, â€Å"what's with all the running, anyway? I mean, I realize the importance of stamina and all that, but shouldn't I be moving on to something with a little hitting? They're still killing me in group practice.† â€Å"Maybe you should hit harder,† he replied drily. â€Å"I'm serious.† â€Å"Hard to tell the difference.† He set the book down but didn't move from his sprawl. â€Å"My job is to get you ready to defend the princess and fight dark creatures, right?† â€Å"Yup.† â€Å"So tell me this: suppose you manage to kidnap her again and take her off to the mall. While you're there, a Strigoi comes at you. What will you do?† â€Å"Depends on what store we're in.† He looked at me. â€Å"Fine. I'll stab him with a silver stake.† Dimitri sat up now, crossing his long legs in one fluid motion. I still couldn't figure out how someone so tall could be so graceful. â€Å"Oh?† He raised his dark eyebrows. â€Å"Do you have a silver stake? Do you even know how to use one?† I dragged my eyes away from his body and scowled. Made with elemental magic, silver stakes were a guardian's deadliest weapon. Stabbing a Strigoi through the heart with one meant instant death. The blades were also lethal to Moroi, so they weren't given out lightly to novices. My classmates had just started learning how to use them. I'd trained with a gun before, but no one would let me near a stake yet. Fortunately, there were two other ways to kill a Strigoi. â€Å"Okay. I'll cut his head off.† â€Å"Ignoring the fact that you don't have a weapon to do that, how will you compensate for the fact that he may be a foot taller than you?† I straightened up from touching my toes, annoyed. â€Å"Fine, then I'll set him on fire.† â€Å"Again, with what?† â€Å"All right, I give up. You've already got the answer. You're just messing with me. I'm at the mall and I see a Strigoi. What do I do?† He looked at me and didn't blink. â€Å"You run.† I repressed the urge to throw something at him. When I finished my stretches, he told me he'd run with me. That was a first. Maybe running would give me some insight into his killer reputation. We set out into the chilly October evening. Being back on a vampiric schedule still felt weird to me. With school about to start in an hour, I expected the sun to be coming up, not down. But it was sinking on the western horizon, lighting up the snow-capped mountains with an orange glow. It didn't really warm things up, and I soon felt the cold pierce my lungs as my need for oxygen deepened. We didn't speak. He slowed his pace to match mine, so we stayed together. Something about that bothered me; I suddenly very much wanted his approval. So I picked up my own pace, working my lungs and muscles harder. Twelve laps around the track made three miles; we had nine more to go. When we reached the third-to-last loop, a couple of other novices passed by, preparing to go to the group practice I'd soon be at as well. Seeing me, Mason cheered. â€Å"Good form, Rose!† I smiled and waved back. â€Å"You're slowing down,† Dimitri snapped, jerking my gaze from the boys. The harshness in his voice startled me. â€Å"Is this why your times aren't getting any faster? You're easily distracted?† Embarrassed, I increased my speed once more, despite the fact that my body started screaming obscenities at me. We finished the twelve laps, and when he checked, he found we'd shaved two minutes off my best time. â€Å"Not bad, huh?† I crowed when we headed back inside for cool-down stretches. â€Å"Looks like I could get as far as the Limited before the Strigoi got me at the mall. Not sure how Lissa would do.† â€Å"If she was with you, she'd be okay.† I looked up in surprise. It was the first real compliment he'd paid me since I started training with him. His brown eyes watched me, both approving and amused. And that's when it happened. I felt like someone had shot me. Sharp and biting, terror exploded in my body and in my head. Small razors of pain. My vision blurred, and for a moment, I wasn't standing there. I was running down a flight of stairs, scared and desperate, needing to get out of there, needing to find? ­me. My vision cleared, leaving me back on the track and out of Lissa's head. Without a word to Dimitri, I tore off, running as fast as I could toward the Moroi dorm. It didn't matter that I'd just put my legs through a mini-marathon. They ran hard and fast, like they were shiny and new. Distantly, I was aware of Dimitri catching up to me, asking me what was wrong. But I couldn't answer him. I had one task and one alone: get to the dorm. Its looming, ivy-covered form was just coming into view when Lissa met up with us, her face streaked with tears. I came to a jarring stop, my lungs ready to burst. â€Å"What's wrong? What happened?† I demanded, clutching her arms, forcing her to look into my eyes. But she couldn't answer. She just flung her arms around me, sobbing into my chest. I held her there, stroking her sleek, silky hair while I told her it was going to be all right – whatever ? ®it' was. And honestly, I didn't care what it was just then. She was here, and she was safe, which was all that mattered. Dimitri hovered over us, alert and ready for any threat, his body coiled to attack. I felt safe with him beside us. A half hour later, we were crammed inside Lissa's dorm room with three other guardians, Ms. Kirova, and the hall matron. This was the first time I'd seen Lissa's room. Natalie had indeed managed to get her as a roommate, and the two sides of the room were a study in contrasts. Natalie's looked lived in, with pictures on the wall and a frilly bedspread that wasn't dorm-issue. Lissa had as few possessions as I did, making her half noticeably bare. She did have one picture taped to the wall, a picture taken from last Halloween, when we'd dressed up like fairies, complete with wings and glittery makeup. Seeing that picture and remembering how things used to be made a dull pain form in my chest. With all the excitement, no one seemed to remember that I wasn't supposed to be in there. Outside in the hall, other Moroi girls crowded together, trying to figure out what was going on. Natalie pushed her way through them, wondering what the commotion in her room was. When she discovered it, she came to a screeching halt. Shock and disgust showed on almost everyone's faces as we stared at Lissa's bed. There was a fox on the pillow. Its coat was reddish-orange, tinged in white. It looked so soft and cuddly that it could have been a pet, perhaps a cat, something you'd hold in your arms and snuggle with. Aside from the fact that its throat had been slit. The inside of the throat looked pink and jellylike. Blood stained that soft coat and had run down onto the yellow bedspread, forming a dark pool that spread across the fabric. The fox's eyes stared upward, glazed, over with a sort of shocked look about them, like the fox couldn't believe this was happening. Nausea built up in my stomach, but I forced myself to keep looking. I couldn't afford to be squeamish. I'd be killing Strigoi someday. If I couldn't handle a fox, I'd never survive major kills. What had happened to the fox was sick and twisted, obviously done by someone too fucked up for words. Lissa stared at it, her face death-pale, and took a few steps toward it, hand involuntarily reaching out. This gross act hit her hard, I knew, digging at her love of animals. She loved them, they loved her. While on our own, she'd often begged me for a pet, but I'd always refused and reminded her we couldn't take care of one when we might have to flee at a moment's notice. Plus, they hated me. So she'd contented herself with helping and patching up strays she found and making friends with other people's pets, like Oscar the cat. She couldn't patch this fox up, though. There was no coming back for it, but I saw in her face she wanted to help it, like she helped everything. I took her hand and steered her away, suddenly recalling a conversation from two years ago. â€Å"What is that? Is it a crow?† â€Å"Too big. It's a raven.† â€Å"Is it dead?† â€Å"Yeah. Definitely dead. Don't touch it.† She hadn't listened to me back then. I hoped she would now. â€Å"It was still alive when I got back,† Lissa whispered to me, clutching my arm. â€Å"Barely. Oh God, it was twitching. It must have suffered so much.† I felt bile rise in my throat now. Under no circumstances would I throw up. â€Å"Did you – ?† â€Å"No. I wanted to? ­I started to? ­Ã¢â‚¬  â€Å"Then forget about it,† I said sharply. â€Å"It's stupid. Somebody's stupid joke. They'll clean it up. Probably even give you a new room if you want.† She turned to me, eyes almost wild. â€Å"Rose? ­do you remember? ­that one time? ­Ã¢â‚¬  â€Å"Stop it,† I said. â€Å"Forget about it. This isn't the same thing.† â€Å"What if someone saw? What if someone knows ­Ã¢â‚¬  I tightened my grip on her arm, digging my nails in to get her attention. She flinched. â€Å"No. It's not the same. It has nothing to do with that. Do you hear me?† I could feel both Natalie and Dimitri's eyes on us. â€Å"It's going to be okay. Everything's going to be okay.† Not looking like she believed me at all, Lissa nodded. â€Å"Get this cleaned up,† Kirova snapped to the matron. â€Å"And find out if anyone saw anything.† Someone finally realized I was there and ordered Dimitri to take me away, no matter how much I begged them to let me stay with Lissa. He walked me back to the novices' dorm. He didn't speak until we were almost there. â€Å"You know something. Something about what happened. Is this what you meant when you told Headmistress Kirova that Lissa was in danger?† â€Å"I don't know anything. It's just some sick joke.† â€Å"Do you have any idea who'd do it? Or why?† I considered this. Before we'd left, it could have been any number of people. That was the way it was when you were popular. People loved you, people hated you. But now? Lissa had faded off to a certain extent. The only person who really and truly despised her was Mia, but Mia seemed to fight her battles with words, not actions. And even if she did decide to do something more aggressive, why do this? She didn't seem like the type. There were a million other ways to get back at a person. â€Å"No,† I told him. â€Å"No clue.† â€Å"Rose, if you know something, tell me. We're on the same side. We both want to protect her. This is serious.† I spun around, taking my anger over the fox out on him. â€Å"Yeah, it is serious. It's all serious. And you have me doing laps every day when I should be learning to fight and defend her! If you want to help her, then teach me something! Teach me how to fight. I already know how to run away.† I didn't realize until that moment how badly I did want to learn, how I wanted to prove myself to him, to Lissa, and to everyone else. The fox incident had made me feel powerless, and I didn't like that. I wanted to do something, anything. Dimitri watched my outburst calmly, with no change in his expression. When I finished, he simply beckoned me forward like I hadn't said anything. â€Å"Come on. You're late for practice.†

Conflict critique

A conflict is a disagreement between individuals or groups which when remain unresolved, may need the intervention of a mediator to prevent escalation of the dispute. Conflict transformation on the other hand is when an individual mindset, attitude, skills and capabilities changes so they can deal with conflict resolution Issues. Indispensable in the process Is the modeling of spiritual lessons as taught In the Bible. In our everyday lives we face some kind of conflict this Is because we are surrounded by different individuals with different personalities and believe when efferent Individuals come together these personalities clash.The problem of conflict happens especially in schools and this Is why a course Like conflict transformation Is Important especially for school children. The course of conflict transformation seeks to provide students with knowledge and understanding of the nature of conflict. The course gives students ways of how they should manage conflict and successfull y deal with conflict In different circumstances. During this semester the course have thought me some valuable things such as: the nature and causes of conflict, we have articulated in different conflict situation, developed skills and attitude towards solving conflict.The different skills that I have learnt have brought transformation in my life. Before learning skills of which to deal with conflict my ways of handling conflict was unhealthy. Whenever I had an issue with someone I would blurt it out in front of a crowd instead of doing it in a peaceful and respectful way. I would not listen when persons try to come to an agreement but since I have been introduced to this course I have learnt how to handle my disputes in the right way. Great impact as been made in my personal life. Now I understand the nature of conflict and that emotions play an integral part in conflict.Usually I let my emotions take control of me during a conflict, but conflict transformation as thought me the sk ill of emotional intelligence. This is where you learn to control your emotions and do not let your emotions take control so to let you make wrong decisions without strong feelings. Anger is an emotion which when expressed, causes a person to acts out of character and sometimes loose self-control, resorting to verbally, emotionally, and sometimes hectically abusing another person or persons. Sometimes, anger may be expressed for self-defense and â€Å"righteous indignation. This is one emotion which I had problems with. When I was angry, my anger over powered my thoughts. Instead of letting an emotion like anger cloud my thoughts now, I control my feelings, express my emotions in a non-aggressive way. Another Impact the course had made In my personal life is that it reminded me of an Important thing, which I must learn and always do, listen. When you do not listen to Individuals you tend to misinterpret what they had said. This causes conflict and also put a halt In solving some co nflicts.Not listening caused me to be In many conflict In the past. I did not stop to listen and understand. I now listen to Individuals as to show them that I care, that I have respect for them In addition to showing them that I have Interest In the Issue at hand. Due to this course I am now a better person because my life has been transformed. It has made some significant impact on my life. To avoid conflict I 4)Attacking the person, not the problem 5)Establishing objectivity 6)Use of Sarcasm 7)Tone of voice. Instead of not caring and wasting time arguing I am now†¦ ) Being aware of the emotional atmosphere. 2) Being sensitive of what we say and how we say it. 3) Seeking to be a peacemaker. 4) Being willing to negotiate your position on an issue and show respect for the opinion of others. 5) Being compassionate. 6) Practicing fair play and objectivity. 7) Seeking to create a win-win situation in a conflict. I am glad I was able to do a course such as this because it has given me a new perceptive o how to deal with people. I now can make myself to be a healthy, kind hearted person in addition to helping others.

Activities of Youth for Environment in Schools Essay

Background of the Study Pursuant to its promising mission and vision, the Department of Education (DepEd) for years, has been implementing and adhering numerous means and methods to improve and empower the quality of education in the Philippines: be it a new alternative teaching method or a new policy that shall formalize education or any possible way. One of the DepEd’s accredited organizations is the Youth for Environment in Schools Organization (YES-O) with the mission: to preserve and conserve our natural resources through environmental awareness of the community resulting in their active involvement on environmentally-related issues to achieve sustainable development and to protect mother nature; and vision: the Youth for Environment in Schools-Organization as an effective and respective school- based environmental organization linked with the agencies/ institutions for conservation and preservation of natural resources towards sustainable development. (DepEd Region V) Article XVIII: Mandated Projects and Activities of Youth for Environment in Schools-Organization’s Constitutions and By-Laws for School Year 2010-2011 includes the projects and activities that YES-O should implement through the School Year 2010-2011. The study aims to determine whether the activities and projects stated in Article XVIII of YES-O by-laws has been implemented throughout the school year 2010-2011. Specific Questions: 1. What is the mission and vision of YES-O in the Bicol Regional Science High School for the School Year 2010-2011? 2. What are the projects, programs and activities implemented by Youth for Environment in Schools Organization as indicated on their accomplishment report or year-end reports in accordance of Article XVIII: Mandated Projects and activities? 3. Which among their projects, programs and activities in accordance to the mission and vision indicated in the Article XVIII which is not implemented? 4. What are the factors affecting the implementation of Article XVIII of Mandated projects and Activities? Significance of the Study The Article XVIII: Mandated Projects and Activities which is stated in YES-O By-Laws states that the Youth for environment in Schools- Organization shall be required to implement, conduct or attend the following programs, projects, and activities; namely, clean-up drives, waste management, segregation and recycling, awareness campaigns, symposia or training, nursery establishment, tree planting activities, fun run and Youth for environment Summer Camp. Through this, the researchers will analyze the year-end report of YES-O in BRSHS school year 2010-2011 to determine whether all the mandated projects and activities stated in Article XVIII of YES-O by- Laws were implemented through the school year. Teachers, students, officers of Youth for Environment Schools- Organization and other organization will be benefited with this study through the improvements of their projects and activities. Also, through this study the researchers will be able to determine the factor that affects the implementation of the projects and activities. With this, other organizations including YES-O would have solutions to those factors and can have better improvements with their programs and activities. Scope and Limitations The study will only focus on the implementation of Article XVIII: Mandated Projects and Activities of Youth for Environment in Schools Organization (YES-O) of Bicol Regional Science High School (BRSHS) through the school year 2010-2011. The study aims to determine whether all the mandated projects and activities stated in Article XVIII was implemented by YES- O through the school year 2010-2011. Also, the study aims to determine the factors affecting the implementation of Article XVIII of YES-O by-laws. Conceptual Framework Article XVIII Mandated Projects and Activities The Youth for Environment I Schools- Organization (YES-O) shall be required to implement, conduct or attend the following programs, projects and activities; namely, clean-up drives, waste management, segregation and recycling, awareness campaigns, symposia or training, nursery establishments, tree- planting activities, fun run and Youth for Environment Summer Camp. Vision The Youth for environment in Schools organization as n effective and respective school-based environmental organization linked with the other agencies/ institutions for conservation and preservation of natural resources towards sustainable development. Mission To preserve and conserve our natural resources through environmental awareness of the community resulting in their active involvement on environmentally related issues to achieve sustainable development and to protect mother nature. Chapter 2 Review of Related Literature and Studies The Department of Education (DepEd), the Commission on Higher Education (CHED), and the Technological Education and Skills Development Authority (TESDA), in coordination with OCD, the National Youth Commission (NYC), the Department of Science and Technology (DOST), the Department of Environment and Natural Resources (DENR), the DILG- BFP, the Department of Health (DOH), the Department of Social Welfare Development (DSWD), and other relevant agencies, shall integrate disaster risk reduction and management education in the school curricula of secondary and tertiary levels of education including the National Service Training Program (NSTP), whether private and public, including formal and non-formal, technical-vocational, indigenous learning and out-of-school youth congress and programs. (Sandra C. Velacruz,2011) It is important to put a prime on disaster risk reduction and management. When our systems are efficient, it increases and enhances human security. Republic Act No. 10121 also known as the Philippine Disaster Risk Reduction and Management (DRRM) of 2010 strengthens the Philippine disaster risk reduction and management framework, institutionalizes the National Disaster Risk Reduction and Management Council (NDRRM), and appropriate funds for the use of its implementers. It calls for the development of a framework that taps the different sectors, agencies, and communities that will address disaster risk reduction and management concerns. (Sandra C. Velacruz, 2011) The Department of Education (DepEd), in partnership with the Department of Environment and Natural Resources (DENR), establishes the Youth for Environment in Schools Organization (YES-O) as the only recognized co-curricular environment club or organization in the school with the main and primary programs or projects for the environment on ecology in the said organization. (DepEd, 2003) The Youth for Environment in Schools Organization (YES-O) is the youth arm of both Department of Education (DepEd) and the Department of Environment and Natural Resources (DENR) to heighten pupils and students’ participation and action towards environment protection and conservation at the school level. As a co-curricular organization, it shall implement programs, projects, and activities that address various environmental issues and concerns such as global warming, climate change adaptation, deforestation, watershed protection, disaster risk reduction, among others. (Yolanda S. Quijano, 2010) The Regional and Division Education Supervisors in Science, as Regional and Division coordinator respectively, shall lead, coordinate and monitor the conduct of activities pertinent to the Youth for Environment in Schools Organization in the respective areas of jurisdiction. The Science Department Head/ Coordinator and Teacher, herein designated as School –based Moderator respectively, shall lead operate the Youth for Environment in Schools Organization (YES-O) activities in the school level with the guidance of School Head/ Principal. (Edilberto C. De Jesus, 2003) In view of the increasing global concerns for environmental action against threats to mother earth and consequent need to consolidate all efforts in safeguarding, protecting, and conserving the environment, and pursuant to the Department of Education order No. 72, s. 2003 on the establishment of the Youth for Environment in Schools Organization (YES-O), the Department of Environment and Natural Resources (DENR) is announcing the Thrusts and Activities of the Youth for Environment in Schools Organization (YES-O). (Vilma L. Labrador, 2007) The Youth for Environment in Schools Organization (YES-O) on its partnership with concerned government and non- government organizations undertake tree planting and growing, awareness campaigns and symposia on Environmental Issues and Actions, Outreach programs, Waste management, Segregation, Recycling and Entrepreneurship programs, watershed Protectin and Conservation, Environmental/ Science Camps. (Vilma L. Labrador, 2007) The Youth for Environment in Schools Organization (YES-O) which is one of the Department of Education accredited organization helps to strengthens the government program concerning global warming, climate change, adaptation, reforestation, watershed protection, and disaster risk reduction. The Youth for Environment in Schools Organization (YES-O) is advised to conduct the activities in increasing global concerns for environmental action against threats to our planet in partnership with the government agencies such as the Department of Environment and Natural Resources (DENR) . Chapter 3 Methods of Research and Procedures Methods of Research The method of research used in the study is the descriptive method, specifically the content analysis. Content analysis focuses on the documentary materials that shall be analyzed. The documents to be analyzed are the year-end report or the accomplishment report of the Youth for Environment in Schools Organization (YES-O) for the school year 2010-2011. The programs, projects, and activities which were stated in Article XVIII: Mandated Projects and Activities of Youth for Environment in Schools Organization will be the basis for the analysis of the year-end report. The year-end report of the YES-O contains the projects, programs, and activities which were implemented in the school year 2010-2011. Method of Collecting Data and Development of the Research Instrument The researchers will conduct interviews with selected members and non-members of the YES-O and its officers in Bicol Regional Science High School. Interview Schedule will be the instrument to be used during the interview. This will include specific questions on how the YES-O implemented the mandated projects and activities which are stated in Article XVIII of the YES-O Constitution and By- Laws. Sampling Design The study will determine if the programs, projects, and activities stated in Article XVIII of the YES-O Constitution and By-laws for the school year 2010-2011 are implemented through analyzing their year-end report or accomplishment report. The organization has forty-three members, twenty of them will be chosen through random or lottery sampling. This type of probability sampling is used so that everyone in the population has equal chance of being selected to be included in the sample. Since the population has no differentiated levels or classes, pure random sampling is used. The researchers will conduct three separate random samplings for the YES-O members and non- members. The size of the population for the YES-O members is forty- three (43) and the study population is twenty (20). For the non-members of YES-O, the size of population is one hundred thirty- one (131) and the study population will also be twenty (20) and for the officers, the study population is seven (7). Statistical Treatment The researchers conducted an interview with the members, non-members, and officers of the Youth for Environment in Schools- Organization (YES-O). With this, the researchers will use tables and other graphical forms for the interpretation of data as statistical treatment. Interview Schedule 1. Are you aware of the mission and vision of the YES-O? ____ Yes ____ No If yes, what do you think are the mission and vision of the YES-O? 2. What are the projects, programs and activities conducted or implemented by the YES-O that you are aware of? 3. How satisfied are you with the programs and activities of the YES-O for the school year 2010-2011? ___ Very satisfied ___ Satisfied ___ Poorly satisfied ___ Not satisfied 4. Do you think the projects, programs and activities implemented by the YES-O in the school year 2010-2011 would benefit the students, teachers, the school, and other organizations? ___ Yes ___ No 5. What do you think are the benefits of the students, teachers, the school, and other organizations from the implementation of the projects, programs, and activities by the YES-O? 6. What do you think are the factors affecting the implementation of the programs, projects, and activities of the YES-O? Chapter 4 Results and Discussions The study shows the implementation of Article XVIII: Mandated Projects, Programs and Activities of Youth for Environment in Schools Organization in the school year 2010-2011. The researchers had conducted interviews with the members, non-members and officers of the Youth for Environment in Schools Organization to determine if the programs, activities, and projects were implemented throughout the school year 2010-2011. The tables below show the results of the interviews: The interview shows that among the twenty selected members of the YES-O, three are aware of the mission and vision, while seventeen of them are not. On the other hand, four of the twenty non-members are aware of the mission and vision, and sixteen of them are otherwise. Ninety-five percent of the YES-O and non-YES-O members convey that the students, teachers, school and other organizations can be benefitted by the projects, programs, and activities implemented by the YES-O while 5% of the said that there is no benefit. On the other hand, 100% of the YES-O officers say that the students, teachers, school and other organizations can be benefitted by the projects, programs, and activities implemented by the YES-O. From the interviews with the YES-O and non-YES-O members, and the officers of the organization, environmental awareness is the most identified benefit with 15 responses from the members, eight responses from the non-members, and three from the officers. The budget for the projects of the YES-O has the highest number of responses from the members, non-members and officers, with 14, nine and five, respectively. Five YES-O officers also cited the factor of time and schedule. Article XVIII: Mandated Projects and Activities includes clean-up drives, waste management, segregation and recycling, awareness campaigns, symposia or training, nursery establishments, tree-planting activities, fun runs, and the Youth for Science and Technology Environment Camp (YSTEC). In the YES-O accomplishment report for school year 2010-2011, all projects and activities stated in article XVIII are included, except for the waste management, segregation and recycling and nursery establishments. The interview results show that the students are all aware of all the projects and activities stated in article XVIII. SUMMARY, CONCLUSIONS AND RECOMMENDATIONS Summary The main purpose of the study is to determine if the projects, programs and activities held by the YES-O is in accordance to Article XVIII: Mandated Projects and Activities of the constitution and by-laws of the YES-O. The method of research used is the descriptive method, specifically the content analysis. Based from the results of the interviews, all the activities stated in Article XVIII, except for waste management, segregation, recycling and nursery establishment are implemented. Conclusion With reference to the results gathered, it can be concluded that the clean-up drives, awareness campaigns, symposia or training, nursery establishment, tree-planting activities, fun run, and Youth for Environment Summer Camp stated in Article XVIII: Mandated Projects and Activities are implemented by the YES-O school year 2010-2011, while the waste management, segregation and recycling and nursery establishment are not implemented based on their constitution and by-laws. Recommendations The researchers recommend that researches on future YES-O year-end reports be conducted in order to strengthen the foundation of this study. The researchers further recommend conducting studies to answer why most students are not aware of the mission and vision of YES-O.

Mythology Essay Example | Topics and Well Written Essays - 1250 words

Mythology - Essay Example The moment of transformation, or to use Ovid’s word, metamorphosis, leads Pygmalion to have at least one child with his beloved creature, who responds with adoration to the amorous attentions of her creator. This moment brings about the happy ending that Pygmalion so desires, but it also raises a number of questions about the boundary between art and life, and the nature of the love relationship between men and women. A perceptive study by Alison Sharrock explores the way that Ovid’s story of Pygmalion and his statue provides an ironic commentary on the relationship between men and women in classical times. In her view â€Å"Woman perceived is woman as art-object† (Sharrock 36). The artist creates an image of woman, which is then an object of admiration, and even love. From this feminist point of view, there is something demeaning in the way that the woman is treated, since she is not seen as an equal to the male creator figure, but quite literally is admired as a figment of his superior imagination, or an extension of his own self. This shows males as god-like figures, and females as fallible human beings, reflecting the very real social hierarchy that existed in Classical times. Sharrock coins the word â€Å"womanufacture† to describe the process of making women into art objects for the enjoyment of men. The perspective of the tale is entirely that of Pygmalion and the character of the statue which comes to life, or even her name, are not revealed, leaving the reader to wonder what she thinks of this turn of events, and whether she ever learns to question the motives or indeed the sanity of her obsessive creator/lover. Another academic study highlights the elements of doubling and incest that this erotic relationship between Pygmalion and the statue contains: â€Å"The statue, then, is in Pygmalion’s own likeness, in the sense that it represents his response to the flawed nature of women as they are in nature. It is also hi s ‘daughter’, in the sense that an artist is the ‘father’ of his creations† (Hardie 10). This article takes a more psychological approach and explores the whole domain of creativity and art, showing how the work of art, whether it be a poem, painting, statue or any other kind of art, always contains a great deal of the creator’s own self. The white ivory is like a blank canvas on which the artist paints his own vision of what it is to be a woman. There is considerable arrogance in Pygmalion’s rejection of real women, in preference for his own created object. Falling in love with one’s own creation is therefore a highly selfish and obsessive trait, which hints at a certain unresolved conflict between men and women in the real world. The story approaches the taboo area of incest since there is very clearly an element of fatherly pride in Pygmalion’s attitude to the statue. A close reading of Ovid’s text highlights furt her moral undertones in the telling of the story. Pygmalion remains single for many years, because he is disappointed in the moral behavior of ordinary women. This means that he must be an older man at the time of the statue’s creation. His creature is â€Å"a perfect virgin† (Ovid 248) and he uses words such as â€Å"

The Gay Option by Stephanie Fairyington Essay Example | Topics and Well Written Essays - 1000 words

The Gay Option by Stephanie Fairyington - Essay Example For the same sex attractions of an individual, it is incorrect and futile to blame parenting of mother or immediate relatives. None should volunteer to tender him concepts of happiness; none should give opinions after opinions to rob him of his private dignity. Such a gay should remove from his dictionary phrases like â€Å"shattering experience,† â€Å"self-loathing,† etc. The gay’s normal world must run according to his plans; terms and conditions should not apply for his existence with honor. Instead of hide and seek, it is better to deserve and remain contented with what the gay has been blessed with without asking. About the experience undergone by the protagonist Stephanie Fairyington writes, â€Å"It worked. Five years later, my mother continues to talk about my lesbianism as if it were a genetic defect like Down syndrome—a parallel she’s actually drawn—because clearly, in her mind, no one would choose such a detestable and challengin g state of being.† (http://www.utne.com)These are the punch lines and the ultimate philosophy for the gay to live with honor. This is the ideal that a mother can do for her dear child. The second step the author rightly chooses is to let the mother know that the gay has the option on the issue. This awareness in her was the new beginning in the life for the gay. The immediate question is what could be that choice. Many forces of opposition that are waiting in the wings to see the drama of gay’s life will arrive on the stage to express pity, opposition, condemnation, intolerance about attack on the established norms of the society, loss in the societal equilibrium, with the ardent advice to change the decision. Change decision and do what? None has the answer. The actors have left the stage and disappeared behind the curtain. The protagonist was alone again. Back to square one! The homosexual inclination of the gay is one’s natural trait. The physical structure an d mental horizon of the gay is true to the design of the nature that created him thus. Why the nature did this for the gay is one of the many unsolved mysteries of nature. The interventions of the societal leaders about the issues related to the gays needs to be of benevolence and not malevolence. Social reformation and rehabilitation are the easiest words for the philanthropists to pronounce. Solve this practical problem, if you are worthy of the trust of the gays. If the societal leaders and family members are unable to appreciate the complexity of the issue they should not create mental hurdles for the gays. Homosexuality is the fact of life. Accept it, tolerate it, or reject it but it is desirable not to meddle unnecessarily with the gays. What the gay does is of his choice. He does not â€Å"infringe the rights of others.† There are many types of sex-related crimes and a gay is not an individual with criminal tendencies. One can get lots of information from newspaper rep orts, interviews and discussions in the electronic media, articles in the magazines, etc. about the abnormal behavior of the so-called normal individuals of the society. Where do you place the gays in comparison of such individuals who indulge in heinous sex-related criminal activities? Gays choose the option available to them, and by no consideration it is mean, they are just

BMW Report Research Paper Example | Topics and Well Written Essays - 1750 words

BMW Report - Research Paper Example The plant, property and equipment for the company amounted to â‚ ¬ 11,685 million and â‚ ¬ 11,427 million in the years 2011 and 2010 respectively. The depreciation expenses that have been charged on the property, plant and equipment of the company amounted to â‚ ¬ 2,324 million in the year 2011. The depreciation expenses have increased by â‚ ¬ 23 million from the 2010 figure which was â‚ ¬ 2,301 million (BMW Group, 2012, p.57). If we look at the cash flow statement of the BMW group as presented in its recent annual report for the year 2011, the following details could be found regarding the depreciation expenses, sales and purchase of property by the company and gains from the sale of property and equipment by the company for the year 2011: Depreciation and amortization of other intangible, tangible and investment assets amounted to â‚ ¬ 3,654 million. There was no gain / loss of tangible and intangible assets and marketable securities as observed in the cash flow statement. Investment in intangible assets and property, plant and equipment amounted to â‚ ¬ 3,679 million. Proceeds from the disposal of intangible assets and property, plant and equipment amounted to â‚ ¬ 53 million. The ratio of capital expenditure of the company to its generated revenues for the year 2011 was 5.4%. This figure remained unchanged from the previous year figure (BMW Group, 2012, p.19).

English Composition Coursework Example | Topics and Well Written Essays - 250 words - 1

English Composition - Coursework Example On the other, human memory differs from computer memory. The computer memory requires hardware and software in order for information processing to take place. Human memory does not require any hardware or software. The computer memory stores information in a hard disk which can be affected by virus and have all information corrupted. The human brain is not affected, and it is difficulty to have the information stored in the human brain erased (Ullman, 2003). From the ideas generated from different texts and construction of outlines, it is simple to write a standard thesis. I will utilise the use of different information from different authors to come up with constructive ideas about the problem of study (Gundersheimer, 2011). I will also use the texts to contract a literature review which will help readers to understand other author’s ideas about the problem or study. From the material research, I will emerge with a conclusion of the thesis (Turkle,

Nuclear Power Essay Example | Topics and Well Written Essays - 500 words - 1

Nuclear Power - Essay Example The problems that plague nuclear energy revolve around the materials it uses to create energy. Uranium is highly radioactive once it has been depleted all of its impurities in which is needed to power up nuclear reactors. Inside a nuclear reactor, the radioactivity is increased to more than a thousand times as a quantity of of the uranium is changed to a mixture of different irradiated elements. Most, if not all, of these radioactive elements are very hazardous to human beings because such materials are highly unstable to certain elements in the environment that either cause unexpected and damaging combustion or radioactive exposure or poisoning. The damages that could result from all this destroys not only the environment greatly; it also destroys human lives and welfare as well. There are many different ways through which people could be exposed to radiation such as inhalation of radioactive gases or particles, some radioactive elements found in the soil or water, eating or drinking of food, water or dust that are contaminated. Some radioactive elements mimic normal chemical elements in the ecology and make blend in with the food chain, poisoning the whole ecosystem. In contemporary and even recent human history, there are two events that show such sort of damage and hazard the risks of nuclear energy can do. First, there was the Chernobyl Accident in 1986 in Pripyat, Ukraine. Then, there was the Fukushima Nuclear Reactor in North Japan at 2011. At 1986, the Chernobyl Nuclear Reactor had a catastrophic explosion that completely destroyed the power facility and caused massive amounts of radioactive materials to spread throughout Europe, especially seriously damaging life and the environment of what was then the Union of the Soviet Socialist Republics or USSR. A forum by the International Atomic Energy Agency or IAEA (2005) stated that â€Å"the vast majority of about 5 million people residing in contaminated areas of Belarus,

Do you think the Marketing department is the most important one within Essay

Do you think the Marketing department is the most important one within an organisation - Essay Example An efficient marketing department ensures that the company remains in top gear in wading through competition. Various factors such as brand communication, pricing, promotion and good customer relations allow businesses to maintain market share and have a competitive advantage (Palmer, 2012). In essence, competition is about taking the market share of the competitors, and thus increasing profits. Marketing department is thus tasked with reducing predatory effects from competitors. Unlike other departments in the organization, the marketing department has a direct link to the customers. Customers are the main reasons for the existence of a company. In this regard, the marketing department should maintain the delicate balance between external forces and the customers. Customers are maintained through effective after sales services, excellent relationship centers, and loyalty programs. The above discussion shows that marketing plays a crucial role in an organization. As noted, the marketing department is concerned with beating competition and maintaining market share. Further, the department ensures customer retention through offers and quality services. Rational organizations try to maximize profits thus customers must be impressed by the marketing

The Caged Bird Sings by Maya Angelou Essay Example for Free

The Caged Bird Sings by Maya Angelou Essay This novel is the autobiographical description of a young African American girl growing up in the South. She was left with her grandmother Annie along with her older brother Bailey while her parents went their own ways. She experienced segregation, discrimination, rape and molestation. Towards the end she became pregnant by a boyfriend, yet still completes high school. The story ends with her sleeping close to her new born son. Through all of these things, she learned that to be a black female you have to be strong. Obviously, a major theme that is addressed throughout the story is racism. She has observed her grandmother experience it and she experienced it herself. Her thoughts on how to deal with ‘white folks’ was less passive than she felt her grandmother’s approach was. Another theme was displacement. As a descendant of slaves, she felt that she, among many other African Americans, are struggling to find their place in this society. Her opening line: â€Å"What you looking at me for? I didn’t come to stay†¦Ã¢â‚¬  reflects that she feels like she doesn’t belong where she is, and is on her way to where she does belong. African American dialect is used throughout the book, particularly in dialogue. She tells the story in first person and gives her commentary on the events of her life as well as descriptions of the significant occurrences of her life. The novel had a conversational style, as if she was in the room talking to you. She reflects on her memories and describes her emotions, and the effect certain situations had on later events in her life.   It seems to be a chronological account. It is evident that she believes that blacks should stand up for themselves. This is a society where there are many disadvantages for African Americans, but the challenges can be overcome with strength. She views life as a passing journey with lesson after lesson to be learned along the way.

African Caribbean Culture In The United Kingdom Marketing Essay

African Caribbean Culture In The United Kingdom Marketing Essay African-Caribbean communities organize and participate in Caribbean Carnivals Caribbean style carnivals throughout the UK. The best known of these is the annual  Notting Hill Carnival, attracting up to 1.5 million people from Britain and around the world, making it the largest street festival in Europe. The carnival began in 1964 as a small procession of Trinidadians in memory of festivals in their home country. Leeds West Indian Carnival  is Europes oldest West Indian carnival and now attracts around 130,000 people. Other carnivals include the Leicester Caribbean Carnival and the Birmingham International Carnival. British African-Caribbean people A majority of the African-Caribbean population in the UK is of Jamaican origin; other notable representation is from Trinidad and Tobago, Saint Kitts and Nevis, Barbados, Grenada, Antigua and Barbuda, Saint Lucia, Dominica, Montserrat, Anguilla, Saint Vincent and the Grenadines, Guyana (which although located on the South American mainland is culturally similar to the Caribbean and was historically considered to be part of the British West Indies), and Belize. African-Caribbean people are present throughout the United Kingdom with by far the largest concentrations in London and Birmingham. Significant communities also exist in other population centres, notably Manchester, Bradford, Nottingham, Coventry, Luton, Leicester, Bristol, Leeds, Huddersfield, Sheffield, Liverpool and Cardiff. In these cities, the community is traditionally associated with a particular area, such as Brixton, Harlesden, Stonebridge, Tottenham, Dalston, Lewisham, Edmonton, Peckham in London, West Bowling and Heaton in Bradford, Chapeltown in Leeds, St. Pauls in Bristol, or Handsworth and Aston in Birmingham or Moss Side in Manchester. According to the 2001 census, the largest number of African-Caribbeans is found in Lewisham, south-east London, with 9%. British African-Caribbeans have an extremely high rate of mixed-race relationships, and could in effect become the first UK ethnic group to disappear. Half of all British African-Caribbean men in a relationship have partners of a different ethnic background, as do one-third of all British African-Caribbean women. 2009 estimates for England alone roughly put the full African-Caribbean to partial African-Caribbean heritage ratio at 2:1, with over 900,000 people of African-Caribbean origin in total. England in 2009: 609,400 (approximately 1.20% of the English population) Regions with significant populations Greater London, Birmingham, Liverpool, Cardiff, West Midlands, Manchester, Bristol, Nottingham, Leicester Sheffield Caribbean London Its hard to say exactly which parts of London are synonymous with Caribbean culture. In August itll be Notting Hill, but although there are hubs of residential areas Peckham, New Cross, Dalston, and Lewisham That will have their fair share of Caribbean (and African) residents and at least a handful of grocers or takeaways selling Caribbean food; its a community thats fairly spread across town. Two main areas do stand out, however: Brixton in South London and Harlesden in the North West. Brixton Market is home to Europes largest amount of Afro-Caribbean foodstuffs, which obviously appeals to a large contingent of Afro-Caribbean consumers who can also find specialist hairdressers, barber shops as well as hair products in the surrounding streets. Harlesden also boasts its fair share of Caribbean cafà ©s and grocers, but is best known as the reggae capital of London. AFRO HAIR Black hair has been the subject of discussion for many years. Today, black hair has reached new heights, with new styles, news products, and leading hair fashions. Whether its natural Afro, braids, weaves or treatments make everyday a great hair day!   Latest Info MACADAMIA HAIR OIL In just three years, Macadamia Natural Oil has risen to become a global phenomenon in professional hair care. INTL BLACK HAIRITAGE 2012 The 2nd Intl Black Hairitage is back with an afternoon of films, QAs, talk, workshop as well as a Mini Market to celebrate and explore the culture and issues around natural living and holistic health. NATURAL NOVEMBER Natural November event showcasing the very best in natural hair, health and beauty products with special guests. INGRID FARRELL CELEBRATES East London hair stylist Ingrid Farrell is celebrating after reaching the finals of the prestigious English Hair and Beauty Awards. AFRO HAIR BEAUTY SHOW Afro Hair Beauty LIVE loves to introduce revolutionary style ideas and this year weve scouted out the freshest and most talked about movers and shakers in hair and beauty industry to make the shows line-up more exciting than ever! CREME OF NATURE AWARDS 2012 The Creme of Nature Community Action Award is all about giving something back to the many communities across the UK that have helped make Creme of Nature one of the most well known brands in the hair and beauty market for the past 30 years. BLACK HAIR INCOME (UK) NETWORK Kolorpurple Marketing, a Bedford based firm announced the launch of a network marketing program, Black Hair Income (UK) Network to tackle the problem of unemployment amongst women in the African and Caribbean community. MARCIA JOHNSON STILL A SUCCESS Prolific national hair champion Marcia Johnson has proved shes still number one in her industry, nine years after she won her first award as a hairdressing student at the College of North West London.   ORGANIC ROOT STIMULATOR Is your hair damaged, over-processed, shedding or breaking? It sounds like your overdue a Hair MOT, get the recovery underway with the Organic Root Stimulator Hair Mayonnaise an intensive conditioning treatment.   AMAZONIA ORGANICS This miracle treatment will transform all types of afro, relaxed, curly over-processed hair to a sophisticated level, organically and without the need for chemicals or harsh ingredients. The results are apparent instantaneously, producing a lush shine. Controls and nourishes dry hair.   HAIR CELEBRATION Hair Celebration at arc Gallery is an event inspired by Hair Power Skin Revolution: an anthology of poems and essays edited by Nicole Moore, in which Black and Mixed-race women explore the range of skin and hair experiences. CHRIS FOSTER Multi award-winning hairdresser Chris Foster provides a range of services to the hairdressing industry, from training and skill-development with the Foss Academy, through to session services, platform stylist and show organizer.   AFRO HAIR BEAUTY BIBLE   The Afro Hair Beauty Bible The must have beauty book for Women of Colour by Alison Husbands. This glossy stylish handbag sized book is complimented by stunning images in an easy to read format, just what a busy woman needs no matter what her lifestyle. GOOD HAIR DVD Written, produced and narrated by the worlds biggest comedian Chris Rock (Madagascar, The Longest Yard) and winner of the Special Jury Prize at the Sundance Film Festival 2009, GOOD HAIR is released on DVD by Icon Home Entertainment on 27 September 2010.   SPECIALIST LACE FRONT WIGS Whilst hair loss can occur due to medical reasons (hereditary, diffused, chemotherapy), the most common reasons for hair loss amongst black women is due to chemical processing or traction damage. AFRO SAXONS Chocolate Films documentary Afro Saxons blows the lid on Afro-hair competitions in the UK. A warm, inspirational and touching film that delves into the professional and home lives of the stylists while they express themselves with mind-blowing gravity-defying hair designs.   Business and Marketing Plan Summary The Marketing Plan for Beauty Queens Cosmetics Illustrates with a Vision to get a growth in Targeted Region with a mission to achieve a Unique and leading role in his business Industry. And it includes a Marketing and Sales Plan which if executed well then the company can get their targeted growth result. The Report is supported with a Regional Analysis of Target Area and some info on Hair Products in UK Region. The Business Business name: Beauty Queens Cosmetics Business structure: hair and cosmetics specially designed for African people Business location: African and Caribbean customers in UK Date established: The date you started trading. Business owner(s): List all of the business owners. Products/services: black Afro hair and cosmetic products Goals/objectives: Increase lifetime value of customers Increase the average number of items purchased per sale Increase the frequency that a loyal customer shops Increase the percentage of customers who are returning customers Increase the number of new customers Increase customer satisfaction Increase visibility and memorability of brand identity Increase new customers from referral and word of mouth The Market Target market: Black British women, African and Caribbean customers in United Kingdom. Marketing strategy: By offering a complete range of black Afro hair products, Services Solutions for a variety of customers requirements. Reach out the Giant Customer base from all sectors. Enhancing the Online marketing strategies to reach out the peoples via Internet marketing. Segmentation of Customers The bulk of the ethnic minority group as a whole are concentrated in large urban areas, especially London. An outstanding 80% of Black Africans and 61% of Black Caribbeans lived in London. Following London, the second largest proportion of ethnic minority population as a whole lived in the West Midlands (13%), followed by the South East (8%), and Yorkshire and the Humber (7%). So The Segmentation of customers should largely focus on London and Birmingham. Notably Manchester, Bradford, Nottingham, Coventry, Luton, Leicester, Bristol, Leeds, Huddersfield, Sheffield, Liverpool and Cardiff have the good Number of afro Caribbean peoples. So the Major Focus should be on these cities. THE BUSINESS OF BLACK HAIR AND BEAUTY Size and Growth of Industry According to Cobweb Research, African Caribbean hairdressing is a rapidly expanding sector of the industry with an estimated 2,000 salons in the UK, at least half of which are located in London alone. The size and economic impact of this market is however, said to be vastly under-estimated. As a result, the Knowledge Centre on Black and Minority Ethnic Businesses (KCBMEB) in partnership with Afro Hair Beauty conducted quantitative research to provide an estimate of the true size of the industry. Rough calculations result in an estimated 50 million pound market for London alone which employs approximately 5,000 people Hairdressing in general is one of the faster growing industries in the UK, and although black women are estimated to spend, on average, four times more on their grooming then the average woman, a lack of formal business skills amongst many Afro-Caribbean-led salons means that these businesses are not enjoying the same level of success as their mainstream counterparts. To further emphasize this point, research conducted by Business Link for Londons Knowledge Centre on Black and Minority Ethnic Businesses also shows that expectations of growth in terms of employee size and turnover are not being achieved. The following table reveals that 16% of businesses expect to move out of the 5 or less employees category into the 6 plus category and almost one in ten of these businesses expect to move into the 10 plus employee category within the next two years. What happens in reality (if we compare 2 years ago and now) is that only 2% moved out of the 1-5 employee category, 3% out of the 6-10 em ployee categories, and 1% into the 10 plus employee category). Number of Staff in African-Caribbean Hair Beauty Businesses Two Years Ago Currently Expected in Two Years None 13% 7% 5% 1 5 employees 70% 72% 58% 6 10 employees 13% 16% 23% More than 10 employees 4% 5% 14% 100% 100% 100% Achieving Growth Potential African Caribbean Hairdressing is a rapidly expanding sector of the increasingly lucrative UK hair and beauty industry and since its inception has been one of the strongest growth areas in the Black and Minority Ethnic market. Added to this, the UKs ethnic population is growing by 2.5% a year and even more within London, which holds about half of the UKs BME population. Overall, the groups disposable income is estimated at  £12bn and the markets potential is further boosted by the fact that black women spend up to four times as much money on their hair as their white counterparts. Salon owners and professionals must be educated on the business case for increasing their business and technical skills, and formalizing their business processes so as to reap the benefits available to them in the form of training, funding opportunities, publicity and involvement in government initiatives aimed at achieving business growth within the sector. Attitudes need to be changed and to do so requires a social marketing campaign, the main objective of which should be to encourage the dissemination of information that informs and encourages salon owners and their employees to improve standards. As a result, Business Link for Londons Knowledge Centre on Black and Minority Ethnic Businesses is working with partners, shebytes Ltd., and Afro Hair Beauty to: develop a sustainable programme of business training and support tailored to the needs of businesses in this industry revival of an industry association that will champion the needs of all players in this specialised market support the development of an accredited training academy which will meet the continuous skills and training needs of this dynamic market develop an online database of businesses in the industry, create inspirational case studies of good practice in the industry, and develop online tools that are specific and easily accessible to business owners and aspiring business owners in the industry Competitors Analysis Its up to entrepreneurs to attract and retain customers, and all your most profitable future clients already exist. Many of them probably belong to your competitors, so its up to you to persuade them to do business with you instead. This is a skill business owners can learn. At its base, it comes down to advertising, something successful entrepreneurs are doing anyway. Plus, if youre going after your competitors clients, your chances for success increase for two reasons: Youre targeting only those prospects who have already purchased or are in the process of purchasing a product or service similar to yours, and youre rewarding the competitions best clients for taking immediate action while showing you proof of their purchasing intent. To reach those prospects interested in making a purchase, here are five ideas you can use right now in your display or internet advertisements: If you have received a written estimate from any of our competitors, show us proof and youll receive a special discount at our establishment. Show proof that you received our competitors sales letter, sample or brochure and instantly receive $25 toward your next purchase with us. If you currently own an XYZ Widget, you immediately qualify for an instant credit of $20 toward our products and services. If your do-it-yourself home repair project didnt turn out right, show us your receipt for materials purchased, and youll receive an immediate discount up to 10 percent off your repair bill. Before worrying about the cost of gaining customers this way, remember that your initial rebate or incentive offer is a one-time acquisition cost. The lifetime value of acquiring this new client could easily be worth thousands of dollars or more to your business.   For this strategy to work, your ads must reach your competitions clients. Research the places your competitors advertiseonline and in newspapers, magazines and the Yellow Pagesand advertise there, too. Then, when creating your next advertising campaign, ask yourself if your incentive is irresistible enough to instantly steal business away from competitors. With enough incentive and reward for taking immediate action, youll have created an advertisement tempting enough to accomplish your goal. Differentiate yourself from your Competitors 1.  Reduce Expenses, Not Advertising Take a look at your Profit and Loss statement, or itemize all of your expenses, and ask yourself how each line can be eliminated or reduced. Find out where you can cut back. A little here and a little there will soon add up. However, the one expense you do NOT want to reduce is advertising. In fact, many retailers will increase their marketing efforts during slower sales periods because there is more competition and fewer consumer dollars. 2.  Get Creative Retailers in the same industry generally use similar marketing methods to reach customers. Now is the time to get creative and use unconventional marketing methods to distinguish your business from the competition. A unique marketing campaign attracts more attention and lands more sales. Also, look for some new untapped market you and your competitors overlooked. You may uncover a niche market you can dominate with little or no competition. 3.  Provide Outstanding Customer Service By going the extra mile to provide good service, retailers can outlast the competition. Make shopping in your store such a memorable experience that customers cant wait to come back or to tell their friends. People like to shop where they feel comfortable and where they feel the owner truly cares about their wants and needs. Use your salespeople to talk with your former customers, present customers, and the people who buy from your competitors. Not to be gauche as a business-performance consultant, the best-practice answer is to hire a competent outside-participant to learn customers attitudes. A hot topic: Since early 2009, it seems all we have heard about is social media and connecting with customers. Hence, the increasing popularity of social-media measurement, but it is still challenging to leverage social media for business success. It takes a savvy staff or outside experts to listen and engage prospective customers in the marketplace. Beat a Lower-Priced Competitor Its every companys nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So whats the best way to proceed? On the one hand, all you need to do is drop your prices below the competition, and buyers will beat a path to your door. On the other hand, this approach will land you in a price war, and there are no winners in a price war only survivors. Even if you manage to run your competitor out of business, chances are you may not have much of a business left when the battle is over. Luckily, it  is  possible to beat a lower-priced competitor without crippling your profits. Thats the good news. The bad news is that youll need to make major operational changes, and youll need to rethink how you communicate with customers. The changes required may not be for the faint of heart, but theyre better than the alternatives. So gird your loins, corporate warriors; youre about to embark on one of the biggest strategy challenges youll ever face. Select a Value Strategy. Goal:  Lay the groundwork for repositioning your product. When customers prefer the lower priced of two items, its usually because they believe the cheaper item is a better value. To compete, you need to get the customer to value your product more than the competitions regardless of the price. There are four market strategies that accomplish this: Lower your prices.  Yes, this is an option. The challenge is to do it without destroying your own profit margins. (Well explain how to do that in the next step.) The big danger here is that youll end up with a price war, so you must ensure that you have what it takes to be the last firm standing. Example: Dell underpriced PCs during the 1990s in order to grow market share. Build a uniquely superior product.  Customers will pay more if theyre convinced your product is demonstrably better than the competition. This superiority can be rational (like a feature or function nobody else has), emotional (like a reputation for being cool), or a combination of both. Example: Car buyers pay more for Volvos because theyre seen as safer than other cars. Create a hassle-free experience.  Customers will pay extra if your product is easier to buy and use than the competitors. Example: Many shoppers happily pay more for the convenience of bagged lettuce, even though it is significantly more expensive than head lettuce. Take ownership of the customers results.  Customers will pay extra if, in addition to providing the product, you take responsibility for ensuring that it generates the results the customer seeks. Example: GEs Magnetic Resonance Imaging (MRI) machines come with consulting programs, operating training, and a patient-preparation program a package that ensures that the machines will meet the hospitals performance expectations. Big Idea Where Do You Fit In? Think of product value as a grid. The left axis defines what you sell: Does your firm offer stand-alone products, or do you specialize in offering an ongoing set of services? The top axis is about your core value proposition: Does your offering compete largely on the basis of how much it costs, or does it offer features that make it unique? The more sophisticated your product gets, the more you can charge for it relative to the competition. Similarly, the more value your services provide, the more you can charge for them. Reposition, Readjust, and Reallocate Goal:  Make the internal changes necessary to support your strategy. Lowering your prices = Changing manufacturing and distribution.  To beat low-price competitors at their own game while also remaining profitable, you need to squeeze every last drop of inefficiency and cost from your manufacturing and distribution system. Example: If your competitor has outsourced its manufacturing to China, consider outsourcing your manufacturing to Vietnam, where costs are even lower.   Building a uniquely better product = Changing design and engineering.  Determine through market research what features or design will prompt customers to see your product as being unequivocally superior to the competition. Then get engineering to build it. Example: If youre launching a line of designer handbags, find out what fabrics and leather provide a look and feel that potential buyers view as upscale. Creating a hassle-free experience = Changing sales and marketing.  Figure out why its difficult to buy and use your competitors product, and then make it easy to buy and use yours. Example: Pioneer recently offered giant console TVs for sale at Home Depot, because many customers often already had a truck in the parking lot that they could use to haul the bulky item home. Taking ownership of the customers results = Changing customer support.  Build a deep bench of experts who really understand your customers businesses. Example: Under Lou Gerstner, IBM hired and retrained thousands of consultants, transforming the company from a mainframe computer vendor into a computing services vendor. Promote the New You Goal:  Communicate your new value strategy to potential customers. Once youve implemented all the operational changes required to reposition your product in the marketplace, its time to tell the world why your firm offers superior value. That means adopting a communications strategy that matches your market strategy, as follows: If you offer lower prices, mimic the competitions go-to-market strategy.  Ensure that whenever a customer sees a competitors product, your product is right next to it at a lower price. Example: Kinkos searches out local print/copy shops and locates a franchise across the street, offering prices that the local shop cant match and eventually driving them out of business. If you build a uniquely better product, target your advertising.  Reach customer groups that are most likely to believe your product is superior by selecting venues that the competition neglects. Example: Sonys VAIO PC business advertises in lifestyle magazines to reach female buyers, who are more likely to appreciate the VAIOs sleek design. If you create a hassle-free experience, generate positive word of mouth.  Make it easy for your customers to sell for you. Consider tell a friend coupons or offer referral fees. Example: Network Marketing products (like Amway) are typically priced higher than store-bought items, but they are sold by neighbors to neighbors (thats the word of mouth) and drop-shipped to the buyers (thats the hassle-free part). If you take ownership of the customers results, create a presence as an industry insider.  Get your sales consultants out to conferences, working groups, and industry-association meetings where they can work closely with decision-makers and develop consulting opportunities. Support your consultants with a wealth of case studies and reference materials. Example: The IT consulting firm Accenture promises to take responsibility for the successful implementation of the strategies it develops for clients. Some Big Online Competitors http://www.yhbuk.com/ Global Rank- 6,500,967 http://www.pakcosmetics.com/ Global Rank- 237,489 Rank in GB- 24,238 http://www.evolutionhairdressing.co.uk/ Global Rank- 21,314,825 http://www.miracleshairandbeauty.co.uk/ Global Rank- 19,385,944 http://www.blackbeautyandhair.com/ Global Rank- 1,644,907 http://www.bebeauty.co.uk/ Global Rank- 20,902,879 http://www.beautyqueens.co.uk/ Global Rank- 5,862,573 These People are doing much of advertising to make themselves more and more present online. Using Search Engine Optimization, they are turning more and more traffic towards their online stores. There are lots of SEO techniques by which one can get a good traffic to their websites. SEO Experts are well equipped in using all these techniques to make websites online presence more and better. Social Media networking platforms are best way to make a good number of local customers and targeted people. Marketing strategy Marketing activity/milestone Person responsible Time Duration Print advertising Marketing Manager Once in a month public relations Marketing Manager One Year branding and artwork Marketing Head One Year publications and catalogues Marketing Head online advertising SEO Expert 6 Months blog/social networking SEO Expert 6 Months mail-out SEO Expert 6 Months Website SEO Expert 6 Months Event Marketing Head Once in 6 months media release (Online Direct) Marketing Head Once in a month The Marketing Strategies are as simple as in every business all people Execute to increase their sales. These Strategies could be Online Marketing and direct both. Advertising sales Advertising and promotional strategy Planned promotion /advertising type Promotional strategy Execution Print media advertising By Using Business Print Media, The Top Most level of executives of Industry can see the Service we offer. The Relationship Manger with The Help of Design team can create an attractive designed offer to publish on daily print papers in their targeted audience. online advertising Using Online Advertisement, A huge amount of traffic comes to the desired destination we set as our goal. We can manage this process with SEO expert. He can design and execute the suitable template to most of searchable websites around the target. mail-out Using Email Marketing we send thousands or lacs of Emails to the Executives who have decisive power to Enhance their business. SEO expert team will manage this email marketing process with their executives. publications and catalogues In Publication Catalogues we Can Include Our Products, Features, Services and the Latest Offers for New and Old Customers. Our Clients Review also plays a vital role in this section. When Looking at the competitors, we can make us stand out with differentiate and make this offer available on publications, catalogues and daily prints. blog/social networking Social networking places are becoming the new platform to promote the businesses and can increase the traffic on the web. We can put our products and services there for the consumer in any part of the world. The SEO or Social Media team will do blog posts, classified ads on ad post sites, do make interact with local guys and make them feel better with our products and service. branding and artwork, Events These are the strategies where we can invite our global partners, clients, share holders and new people to tell how and what we achieved. We can make better retention of our old partners, clients etc and can acquire the new people for growing our business. Relationship managers team will Arrange Brand publish, event organise and invite key customers and big clients. There can be a Reward ceremony to our major partners and distributors. public relations This can be good if we have a good relationship manager; he can be good with the clients and can generate a referral program in his team for new Acquisition. We need a Good Relationship Manger from Local area with a good experience and fair knowledge of customers and local people. Online Sales and Marketing methods Online Advertising Channels Strategy Execution Online Business Directories Online directories give consumers a one-stop shop for finding local businesses that offer the products and services they need. There are general online business directories that host listings for business in various industries, but there are also more specific directories that hold listings for niche businesses. Choose quality online directories that receive constant traffic and that are updated frequently with new listings, as customers are more likely to use these sites. There are lots of Online

Applications of Counselling Psychology

Applications of Counselling Psychology Case Study D: Psychodynamic Formulation Pete is a 34 year old male, self-referred to therapy due to his recently developed fear of dogs that is disrupting his work and social life. He also feels distressed by his recent separation from his partner Sarah, which he attributes to job promotions and extra work responsibilities. Pete appears to be consuming large amounts of alcohol on a daily basis and has become solitary in an attempt to manage his feelings of low mood, hopelessness and fear. Based on developmental theories (Freud 1905, Erikson 1950, Bowlby,1969), research suggests that’s individuals are deeply influenced by physical and emotional experiences, as well as the emotional atmosphere they are exposed to in early life (Kegerreis, 2010). Consequently, the most beneficial orientation to help explain and overcome Pete’s obstacles would be from a psychodynamic approach. This is a suitable orientation for this client as it addresses the past influences on Pete’s current fears and anxieties. Further background information, reveals Pete is the youngest of two siblings and has never suffered from phobic episodes or holds history of any previous mental instability. Importantly, Pete recalls parental tension and conflict throughout his childhood up until his parents divorced when he was aged 11 and also expresses a divide between himself and his father caused by family tension, which is still relevant today (See Kalmijn, 2013). Most significantly, Pete recalls a particular memory from his childhood in which he spent a uncomfortable weekend at his father’s home and only gained comfort through spending time with his father’s Alsatian dog. Based on the underlying influence of past events throughout Pete’s childhood, the preferred psychotherapeutic orientation for this client’s clinical formulation would be based on a psychodynamic theoretical perspective. This psychodynamic formulation acknowledges that it is through predisposing factors that Pete may be experiencing an underlying unconscious fear of relationship breakdown. A fear that is precipitated by both conscious and unconscious thoughts and feelings that stem from his childhood and are increasing levels of anxieties regarding his relationship breakdown with wife Sarah. It is reasonable to presume that the current trouble between himself and his wife, thought to be caused by extra work responsibilities, has resurfaced these childhood memories consequently triggering his new found phobia of dogs. As this is a completely new phobia it can be suggested that it is actually a displaced fear based on experiences within his past and further perpetuated by memories of his parents failed relationship. Freud (1915) believed that all human behaviour has a significant meaningful and motivated purpose in which anxieties and fears are very often connected with a combination of hidden feelings from the past. Often these feelings from childhood become repressed and proceed to manifest themselves as other negative symptoms in adulthood. Seemingly obscure behaviours, such as Pete’s recently developed fear of dogs, can attempt to be explained by unconscious motivations from which hidden meanings can be interpreted and it is reasonable to presume that the initial fear of which Pete has sort help for was triggered by feelings of anxiety and stress brought on by his increased employability responsibility and the impact this had on his current martial relationship. However, Pete’s fear of dogs is not the leading concern and there appears to be one central pervasive issue underlying the current problems in Pete’s life which can be traced back through his personal history. Re inforced through the use of Malan’s (1995) Triangle of persons as a means of relating transference matters between Client and therapist, it can be observed that Pete possesses a main underlying fear of relationship breakdown which has manifested itself as a displaced fear of dogs, subsequently based on Pete’s childhood memories, lack of relationship with his father and feeling towards him as the main antagonist in his parents failed relationship. Supported by research (Cui Fincham, 2010), it appears that Pete is predisposed to possess such fears due to influential events in his childhood, mainly the breakdown of his parents relationship and the tensions and conflicts this created as a result, further reinforced by his mother’s recalled negative view that â€Å"marriages never work.. they just end in hurt†. In an unconscious attempt to resolve these problems and alleviate symptoms of anxiety Pete has begun utilising the consumption of alcohol in an attempt to remain in control over his life. However this behaviour is in fact maintaining and reinforcing Pete’s problemsand a basic principle of the Psychodynamic model proposes that internal unresolved conflicts derived from early childhood development tend to repeat themselves in adult relationships if not resolved. These maladaptive behaviours are further perpetuating his current problems and increasing Pete’s fear and belief that this relationship b reakdown is out of his control and the past will indefinitely repeat itself. As based on the rationale that an individual’s behaviours and cognitions are influenced by unconscious thought processes and emotions from within the clients past , it is suggested that psychoanalysis would be the most beneficial treatment. The classical technique of psychoanalysis is based on conflict theory (Erikson 1950) and places emphasis on both the past and present with the aim of making the unconscious conscious. It is also widely renowned for its ability to help clients develop insight into the cause of deep-rooted problems that stem from childhood through the exploration and clarification of the clients expressed thoughts and feelings (Compton, 1990).In this way Pete is encouraged to engage in free association and express any thoughts that arise during the session. This allows the therapist to try and reveal the unconscious thoughts and memories possessed by the Pete, in order to make sense of the origins of the problem Throughout the sessions Pete will also be encou raged to engage in transference and transfer feelings he has towards important people in his life, such as his parents onto the therapist as a means of understanding the influential relationships within his life (Freud, 1914). In order to represent the interactions between these elements diagrams shown in Figure 1 an 2 (See Appendices) will be utilised (Malan, 1979,1995). It is generally proposed that Pete would attend around 4 sessions a week in order to provide a setting to explore these unconscious patterns, and try to make sense of them solely concentrated on the achievement of a cathartic experience through analysis. Appendices Figure 1. Triangle of Persons (Malan, 1995) Figure2. Triangle of Conflict (Malan, 1979) References Auld, F., Hyman, M. (1991). Resolution of inner conflict: An introduction to psychoanalytic therapy. Washington, DC: American Psychological Association. Bowlby J. (1969).Attachment. Attachment and loss: Vol. 1. Loss.New York: Basic Books. Compton, A. (1990). Psychoanalytic process. Psychoanalytic Quarterly, 59, 585-598. Cui, M., Fincham, F. D. (2010). The differential effects of parental divorce and marital conflict on young adult romantic relationships.Personal Relationships,17(3), 331-343. Erikson, E. H. (1950).Childhood and Society. New York: Norton. Freud, S. (1914), Repeating, Remembering and Working Through, Standard Edition, 12:147-56. Freud, S. (1905).Three essays on the theory of sexuality. Se, 7. Freud, S. (1984a).The unconscious. In A. Richards (Ed.),The Pelican Freud library: Vol. 11. On metapsychology: The theory of psychoanalysis (pp. 159–222). Harmondsworth: Penguin. (Original work published 1915) Kalmijn, M. (2013). Long-term effects of divorce on parent–child relationships: Within-family comparisons of fathers and mothers.European sociological review,29(5), 888-898. Kegerreis, S. (2010).Psychodynamic Counselling with Children and Young People: An Introduction. Palgrave Macmillan. Malan, D. H. (1979).Individual psychotherapy and the science of psychodynamics. London: Butterworths. Malan,D. H(1995).Individual psychotherapy and the science of psychodynamics(2nd ed). Oxford:Butterworth-Heinemann.

Colonization of Egypt :: Colonialism Imperialism

Colonization of Egypt What is a good country? Is a good country a country with a cheerful population? Is a good country a country which controls more land than the next? Is a good country a country whose government and economic system has absolutely no problems? Or is a good country a country that has a delicate balance of benefits and problems. Well, we are here today to discuss the corruption of Egypt, a good country, by Britain, a huge and powerful country. Although Britain was not the first, Britain has retained control of Egypt for nearly 40 years and I am here today to ask for the freedom and decolonization of Egypt from Britain. This problem all started in 1882 when the British forced Napoleon Bonaparte, the leader of the French Army, out of Africa. Instead of leaving the land of Egypt to its rightful owners, the Egyptians, Britain decided to colonize Egypt and control them through a protectorate. The protectorate allowed the British government to control Egypt's economic and political decisions without intervention from the Egyptians. In other words, The Egyptians had completely lost control of their own country. Well, some of you might ask, "Why would Britain want to keep Egypt?" The response to this is more simple than you might think. Was it the fact that Egypt was such a weak country at the time? Or was it that Egypt was just waiting to be colonized? No, it was greed, pure British greed, that caused the corruption of Egypt's balanced culture. The economic situation of Egypt before its colonization was quite good. The working and owning class maintained the industrial aspect while the upper class maintained the government and political prospect. Through the colonization of Egypt, Britain gained control of the Suez Canal, a major part of the world trade routes. With this advantage, Britain decided to heavily tax the ships which passed through. This brought mass amounts of money of which the Egyptians never saw. Instead of going to maintain Egypt or even the Suez Canal itself, the money went straight to the British government as profit. Finally, the news that Britain had colonized Egypt and was using it as a "profitable business" reached the public. Immediately, the Egyptians began to leave the country. The British had to act quickly, for they knew that without the Egyptians to maintain the land and canal, the profit would be lost.

Assessing Crime Trends as a Security Specialist Essay -- Crime

Crime is known as an action or omission that constitutes an offense that may be prosecuted by the state and is punishable by law. Depending on where one may reside, different punishments from certain crimes can depend on the governmental bodies. Also crimes can vary by the jurisdiction from state to state. For most crimes, after a completion of affirmative action one can be punished for the conduct. Many people have the assumption that crimes are the result of intentional conduct, when most of the time it is negligent conduct such as speeding. When there is a significant change in the nature of chosen crime types within a defined geographical region and stretch of time, is known as a crime trend. When crime trends in different areas are being assessed, various methods are used in order to collect the data that is needed. When first assessing crime one may ask, â€Å"What is the cause of crime.† Criminologists have looked at a ride range to explain the factors on why people tend to commit crimes. Many of these factors can be looked at through different societies, cultures, and families. These aspects can be brought on by certain emotions such as anger, greed, jealousy, and sometimes through getting a rush for carrying out such acts (for example stealing). In the article 10 Causes of Crime By Talidari, reveals 10 different causes on how crime commences: Weakness – regarding lack of faith and/or imbalance, Poor judgment – lack of proper education, Lack of love – living in a dysfunctional family, Poverty – poor families tend and unemployment, Deprived neighborhoods – Economically impecunious neighborhoods, TV violence, Being a victim in a chain of events – being in the wrong place at the wrong time and getting sucked in, Poor parenting... ...The report will also be more precise for the security specialist from the media taken and the reports. Just by looking off charts off of the internet that can be compared to the average in the U.S. without evidence can be sometimes cause disbelief. In order to be able to fully implement protection the different factors stated will make for safer living. Works Cited Careless, J. (2012). Video evidence. Retrieved from http://www.cba.org/CBA/practicelink/leadership_technology/video_evidence.aspx Crime and arrest reports. (2012). Retrieved from http://www.dcjs.virginia.gov/about/spotlight/crimeReport/ Dutelle, A. (2010, January). Documenting the crime scene. Retrieved from http://www.evidencemagazine.com/index.php?option=com_content&task=view&id=184 Talidari. (2012). Hub pages. Retrieved from http://talidari.hubpages.com/hub/10-causes-of-crime

Management Challenges and Concerns Report Essay

HR planning is the method that management figures out how you can move companies forward from its present setting to the end possible arrangement. Powerful preparation effectiveness will lead to the organizational direction developing the correct types and correct amount of people doing work that result in the employee along with the business having optimum long running advantages. Establishing purposes and following through by creating and executing plans for example staffing, appraising, coaching, and compensating to make sure that individuals with all the right features and abilities are accessible when and where the company requires them. A significant purpose of human resources preparation is enabling company effectiveness. HR sections should assess data that might need to direct any age categories for potential years. Businesses should know what way they’re headed. Demographic places likewise have consequences for handling human resources. Certainly one of the very most affecting difficulties for the resolution of business dilemmas is the quality of the man hired to function as the HR supervisor or specialist. For any HR member of staff, the degree of the human-resource employee has to be beyond reproach. The obligations of the HRM are really so huge simply because they reach every division inside the business. Centered on this, the HR staff needs to be certified and proficient. Not only does the HR employee from clerk to supervisor must be a communicator but additionally a great listener. As mentioned by Alvin Chan, with all the escalation in rivalry, locally or internationally, organizations must be adaptable, resilient, agile, and client-centered to triumph (2011). There are numerous facets to each HR job position, all which have to be nearly flawless. A business might have many legal conformity problems that the HR division has to resolve. The human resources problems are extremely complicated when it has to do using a sophisticated work business. Most companies exclusively employ one man as the HRM or professional who has to cope with benefits and payment, human resources management, labor relations, training, and legal problems. The EEOC is involved in over 81,000 instances of prices for different kinds of discrimination. Harassment of race and sex are filed most frequently. The turn-over of employee lends itself to wrongful-termination circumstances. The unsurpassed path would be to ensure  with employee practices liability insurance (EPLI), which defends an employee’s lawsuit. Conformity with ordinances is one the largest difficulties happening in work places. This occurs more regularly in small businesses than bigger due to the employee turnover in employees in smaller businesses. It’s a larger issue having a recently formed business or business as a result of the inexperience with national and state ordinances. A solution to the issue would be to employ a third party to maintain the company awareness of exactly what the rules and ordinances are or to keep the owner apprised of the modifications. Companies have altered the way they conduct business and provide a challenge for HRM to stay on top of. As with all the changes come new rules, laws and policies that HRM have to monitor and abide by. Numerous businesses have started to divide its human resources department into more specific subdivisions to help ensure they are still in compliance of new and old guidelines. References Bohlander, G., & Snell, S. (2007). Managing human resources (14th ed.). Cengage Learning. Chan, A. (2011). The Challenges of Human Resource Management. Retrieved from http://EzineArticles.com/?expert=Alvin_Chan Dreher, G. F., & Dougherty, T. W.(2001). Human resource strategy: A behavioral perspective for the general manager (1st ed.). New York, NY: McGraw-Hill Higher Education. Mello, J. A.(2006). Strategic human resource management (2nd ed.). Mason, OH: South-Western Cengage Learning.

Value of Codeswitching in an Interaction

MZUZU UNIVERSITY FACULTY OF EDUCATION DEPARTMENT OF LANGUAGES AND LITERATURE TO : MR NTHALA FROM : ELEANOR MACHESO (BAE/2A/53/09) COURSE CODE: EEN 4703 COURSE TITLE: LANGUAGE CONTACT AND BILINGUALISM QUSTION : EXPLAIN THE VALUE OF CODE SWITCHING AMONG BILINGUALS IN TRANSACTION DUE DATE : 6th MAY 2013 In linguistics, code switching is changing between two or more languages, or language varieties, in the context of a single conversation. Multilinguals sometimes use elements of multiple languages in conversing with each other.Thus, code-switching is the use of more than one linguistic variety in a manner consistent with the syntax and phonology of each variety. According to Weinreich (1953), in the 1940s and 1950s, many scholars considered code-switching to be a sub-standard use of language. Since the 1980s, however, most scholars have recognised it is a normal, natural product of bilingual and multilingual language use. With this recognition in mind, Muysken (2005), states that switchi ng is not an isolated phenomenon but rather a central part of bilingual discourse.With regards to this view, this essay will examine the value of code switching among bilinguals in transaction. There are a number of different reasons why people code switch and thus code switching holds value for bilinguals. Firstly, during a transaction, code switching is of value because it can be used by bilinguals to show identity with a group. For example, (Di Pietro,1977) reports that Italian immigrants would tell a joke in English and give the punch line in Italian, not only because it is better said in Italian but also to stress the fact that they all belong to the same minority group, with shared values and experiences.Very often, people code switch both consciously and unconsciously to act or talk more like those around them. Code switching therefore allows the establishment of rapport among bilinguals involved in a transaction. With this rapport established it becomes easy for bilinguals t o participate in a transaction easily. Secondly, during a transaction, code switching is of great semantic significance. Gumperz (1982), stresses that switching at a particular moment conveys semantically significant information. It is a communicative resource that builds on participant’s perception of two languages.Lexical choice conveys meaning during code switching. Gal (1979) reinforced this view by stating that listeners interpret codes witching as an indicator of the speaker’s attitude, or communicative intents and emotions as code switching is a tool for conveying appropriate linguistic and social information. By the same token, David (2003) describes a range of speech acts like reprimands, directives, requests, and warnings that are conveyed by using different intricate strategies to show the semantic significance in certain specific situations.Another reason why code switching is of great value to bilinguals is that, it can be used when there is the need of ma king a point, that is, to emphasize or highlight the significance of a given word or topic in the speech event. These reasons may bear pedagogic significance because in many cases it is the use of emphasis or the intent of assigning importance to a word or a topic that directly correlates with the extent of a respondent’s knowledge about a given topic and his or her choice of language.For example Gal (1979) reports several instances in which code switching at the end of an argument not only helps to end the interaction but may also serve to emphasize a point. She has taken an example from English-German code switching and stressed that switching from English to German is a means of adding more force to the final statement. Lastly, code switching has the value of communicating the mood of a speaker during a transaction. According to Malik (1994), usually when bilinguals are for example tired or angry, code switching takes place with a new dimension.This means that, when the sp eaker is in the right state of mind, he or she can find the appropriate word or expression in the base language. Very often he or she knows exactly the word in both the languages that he or she is competent in but the base language may be more available at the point of time when the speaker has a disturbed mind. Such circumstances may create a hurdle in getting the appropriate word or phrase in the language in which the speaker may be more proficient if he or she is not mentally agitated.For example a bilingual competent in Tumbuka (base language) and Sena may use Tumbuka expressions more than Sena when he or she is angry. It can therefore be concluded that there are many values of code switching in particular social contexts. The ability of the interlocutors who are able to speak more than one language fluently plays an important role during their interaction. This essay has shown that the ability of bilinguals to use more than one language in a transaction is of certain value to t he speakers BIBLIOGRAPHY David, M. K. (2003). The Pakistani Community in Machang, Kelantan: Reasons for Language Shift.International Journal of the Sociology of Language, 161, pp47-53. Di Pietro, R. (1977). Codes witching as a Verbal Strategy Among Bilinguals. Washington, DC: Hemisphere Gal, S. (1979). Language Shift: Social Determinants of Linguistic Change in Bilingual Austria. New York: Academic Gumperz, J. J. (1982). Conversational Code switching in Discourse Strategies. Cambridge, England: Cambridge University Press. Malik, L. (1994). Sociolinguistics: A Study of Code switching. New Delhi: Anmol. Weinreich, U. (1953). Languages in Contact. The Hague: Mouton